Sega is targeting 5 million sales in the debut year for Atlus’ next entry in the Persona role-playing game series, Persona 6.
Speaking during a Q&A session with investors on the of the company’s Q2 financial results for the year ending March, 2024, Sega Sammy’s Haruki Atami (Representative Director, President and Group CEO) and Koichi Fukasawa (Director, Senior Managing Executive Officer, Group CFO) stated that it would be possible for Persona 6 to achieve sales of 5 million copies in its launch year by releasing it on multiple platforms and simultaneously worldwide from day one.
According to Sega, Persona 5′ has been expanded to more platforms, countries and regions, and the number of units sold continues to increase. For future numbered entries in the series, starting with Persona 6, the publisher will be rolling out a multi-platform and worldwide launch simultaneously from the very beginning. As such, Sega expects the game to sell 5 million copies in its first year. The publisher also has expectations from the Persona 5 development team’s new IP, Metaphor: ReFantazio.
Sega has been able to expand its sales scale by working on multi-platform and simultaneous worldwide releases for several years. By merging development teams that were previously separated by the hardware that they developed for, such as those for arcades, amusement machines, and smartphones, the company is able to leverage the strengths of each platform. The publisher recognized that these efforts are leading to improved results.
The previous mainline entry in the Persona series, Persona 5, is a 2016 role-playing game developed by P-Studio and published by Atlus. It is the sixth installment in the Persona series, which is part of the Megami Tensei franchise. The game was released for PlayStation 3 and PlayStation 4 in Japan in September 2016 and globally in April 2017. In Japan and North America, Atlus handled the publishing, while Deep Silver took charge in PAL territories.